+63917 531 5252 | +632 796 5252

marketing@cdm.ph

In today's omnichannel world, customer journeys take place across touchpoints and across multiple digital channels. There is a lot of buzz about big data and the opportunity to get insights on customers that can help convert or retain them. The amount of data available is overwhelming and yet few know how to collect, store, manage and mine the data to get actionable insights.


Companies need to build a data culture where employees can experiment, build capability and develop the culture of turning to data to get insights that can influence the way the business operates.


This 2-day program has two classes that cover (1) Digital Marketing Analytics and (2) Applied Business Analytics.

Business Analytics Program

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Visa & Mastercard accepted via PayPal.

TOPICS COVERED IN THIS 1-DAY CLASS:

  • Data Roles: Skills & Talent Needed
  • Data Management Best Practices
  • Data Ethics: Data Privacy Act & the GDPR
  • Analytics & Measurement Frameworks
  • Measuring Awareness, Consideration,Purchase, and Loyalty
  • Attribution Techniques

TOPICS COVERED IN THIS 1-DAY CLASS:

  • Problem Solving Decision Framework
  • Types of Data, Levels of Analytics
  • Forecasting Outcomes
  • Recommending Solutions
  • Describing Data
  • Analytics Use Cases

Digital Marketing Analytics

Applied Business Analytics

SCHEDULES

  • TIME: 9:00AM to 6:00PM
  • Face to face sessions (lectures, experiential learning approach, activities) - 2 days
  • Access to class presentations by our subject matter experts.
  • Opportunity to consult with the subject matter experts during class
  • Access to supplementary learning materials - readings/videos/case studies via our Learning Management System
  • Certificate of Participation for each class attended.
  • Meals are provided. (Lunch, AM & PM snacks)

RATES

  • 1-DAY CLASS:
  • Php 9,900.00 + VAT

  • 2-DAY PROGRAM:
  • Php 18,900 + VAT (save Php900)

  • 2-DAY PROGRAM WITH BUSINESS ANALYTICS CERTIFICATION*:
  • Php 24,900 + VAT

PROGRAM METHODOLOGY & INCLUSIONS

* Certification is optional. Learn more about certifications here.

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  • 2 CONSECUTIVE SATURDAYS:
  • July 25 & 26
  • NOTE: Day 1 covers Digital Marketing Analytics, Day 2 covers Applied Business Analytics

A Few of Our Subject Matter Experts

CLAIRE SAN JUAN

Managing Consultant & Chief Data Scientist,

CirroLytix Research Services

DOC LIGOT

Founder, Chief Technology Officer,

CirroLytix Research Services

PAT MENDOZA

Business Analytics Consulatant & Chief Digital Officer,

CirroLytix Research Services

Payment Options

BANK DEPOSIT

CREDIT CARD

BANK CHECKS

PAYPAL

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